Email Marketing Demystified
Email Marketing
This is an awesome book about building a huge list and how to write copy that converts. Keep your list entertained and make your list your own income stream.
Author
Matthew Paulson
Quote #1 - page 104
In order to attract opt-ins to their website, GMB Fitness uses a variety of mini-programs that teach about specific fitness topics their audience is interested in. Their free subscribers receive access to a “members area” that contains about a dozen free video resources that are tightly coupled with their paid products.
Fossett informed me that the most effective opt-ins scratch a specific itch. For example, their customers couldn’t care less about content that teaches them how ot stretch properly. However, if they package stretching instruction videos around an ailment that stretching solves, such as painful mobility, readers will sign up for those opt-ins in much greater numbers
Quote #2 - page 105
When I asked Fossett why he thinks his business does so well, he said there are no secrets. If anything, the only secret is to “work your butt off making great content for several years.”
Notes: 66% of all emails opened are done on a smartphone or tablet. - must look good on an iPhone.
Tips: A few days after you send an email, create a segment of people who didn’t open it and resend with a different subject line. Should yield a 10+% increase in clicks.